Seven days. My product line at Michaels!




Psssttt…Here are some top secret “inside photos” – sneakily snapped from within the Duncan crafty compound. My friend hid inside a box to take these pics (right Lauren?). Here is the crew sorting and packing hundreds of product packages for shipment all across the land!!!

The Crafty Chica product line hits store shelves next week, August 1st, 2008 – one week from today! Here’s the list of Michaels store locations.

This line won the Innovations Best in Show Award for General Crafts last week at CHA, so I feel confident we are on the right track.

*Deep breath*.

I’ve recieved many questions from people about all of this, and for anyone new, this did not fall in my lap out of the sky. There is a long HERstory behind it, which I wrote about in my post called “Squeezing a Dollar Out of a Dime.”

Basically, I had been making contemporary Latin-themed art for a living with my husband since 1990. I started at The Arizona Republic in 95, as a tear sheet clerk, shredding papers in the basement. I worked my way into the Features newsroom, finished my BA at night school and was offered a craft column in 2000. I started Crafty Chica on my own time to share my idea-driven crafty ideas with the masses. I tried very hard to come up with innovative ideas. I love bright colors, lots of glitter and high gloss varnish.

The column got picked up for syndication by Gannett Service and it still runs weekly in at least 50 papers across the country. In addition, the popularity of the site grew faster than I could keep up with. A book deal followed, as did national TV work and so forth. I worked on my site in the middle of the night to keep up with the demand. My site now receives close to 50,000 unique visitors a month and has been featured on everywehre fromm NPR’s Weekend Edition to the Wall Street Journal to the Los Angeles Times.

This site is my way of volunteering on a global level – I love to inspire others to get crafty! I recieve emails daily from crafty chicas from Japan, China, India, Mexico, Brazil and of course, most from America! I do my best to write them all back. Many are trying to start their own crafty brand, and I offer them adivce, others just write to tell me they never crafted before they visited my site. Some write to share memories of craftiness in their family.

Most of my projects are what I call “gateway crafts” – easy projects to lure in new people to give it try! My goal is to present easy, affordable ideas that you can look at and say, “I want to make that today!” Once you use zig zag scissors, it is hard to stop!

Last year, the folks at Duncan Enterprises let me know they had been following what I was doing. They told me I built a fabulous brand (I had no idea I was building a “brand”) and asked if I thought I could transfer the spirit of my site into a tangible product line for consumers. They offfered me a dream job to make a go of it. I’ve spent the last year working with my husband (one of the illustrators of the line), along with the team at Duncan to make a fun mix-and-match selection that celebrates all things fun and shiny!

We presented the line to craft stores, chains and indies, and Michaels is the first to step up on the Crafty Chica band wagon! The line will debut in 141 stores and will be on sale from August-October.

If it sells good (it will!!!), well…even bigger and better news will follow!


See more crafty ideas in The Crafty Chica Project Library! All content/photos copyright, © Kathy Cano-Murillo, 2008.

Love & light,


13 Responses

  1. words cannot express how proud i am of you. you are such a good role model for women everywhere. may god continue to bless you.

  2. I am soooooooooooo excited for you – really!! This is just the coolest thing! I have no doubt your line will do fabulously, how could it not? I find your story, your enthusiasm, and your energy so hopeful! It helps to keep me going in my artful life when I sit there and think to myself “What the hell am I doing”? Plus, I can’t wait to see your stuff at my nearest Michaels – oh yeah, and I’ll be buying too!! CONGRATS!!!

  3. you are such an amazing inspiration to all of us crafty chica’s. thank you for being you an awesome.

    I’m gettng a friend in San Diego to buy a whole pile fo things from your line and ship them out to me in NZ i’m so excited!!!

    GO THE GLITTER!

  4. The Crafty Chica name introduced me to you (as I love bright colorful glittery things also.. however your gorgeous personality kept me coming back, I know I can say that I am so wound up in your excitement of your new line that it feels like it’s mine!! And I know that it will work, as does everyone else!!
    Now all you have to do is decide how you are going to treat yourself for all the hard work 😉
    (oh as p.s. I am so jealous 4 chichi’s!!! so not fair!! ) hehe

  5. I’m so glad your sparkle fab products will be in MIAMI!!! Keep up the dreaming and the hard work to make the dreams reality!

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Kathy Cano-Murillo

Let’s connect!

Hi, I’m Kathy, The Crafty Chica! My specialty is creative motivation. I’m an artist, author, and speaker and this is where I share my craft tutorials, artwork, articles, books, product lines, and workshops!

Let’s work together! Check out my services page HERE.

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