Why I colored 50 pairs of shoes.

To make a huge shoe shrine! Alrighty, let me back up a bit. Last week Michaels stores had a leadership conference for 3K+ managers from all over the US and Canada. They had workshops, panel discussions, etc – and an exhibit area where Michaels vendors set up displays of their products so the managers could play with them.

Over at iLoveToCreate, we wanted to make a bold statement! We had four demos going on – Tulip Body Art – where artist Hope Perkins painted a model from head to toe; PattieWack demoed our Tulip Fabric Paints inside a spin art machine and then created a ginormous dress form with them, and  Tiffany Windsor showed off the new Aleene’s Dry Adhesive line in dozens of different ways.

As for me? This is what I did…

I sketched out a multiple-tiered shrine to house 50 pairs of shoes that I would decorate and then give to charity. Here is the base of the shrine, handmade with TLC by Jose at work. He even made the platforms spin!

After he finished, I went in and decorated it with all the new Crafty Chica products that are coming out in Michaels this month. That way the managers at the conference could see them!

The second part of the process was to outline the shoes with black dimensional paint. I did this part at home and our house smelled like sneaker rubber for a week! After I outlined each shoe – 100 total!

We then shipped them to the conference, where we set it all up and I colored the shoes on the spot!

One of the appliques on the new line.


In the end, the shoes went to Las Comadres Para las Americas who took them to a local Dallas school for girls to finish coloring and to wear them! Hopefully, I’ll have pictures soon!

Love & light,

7 Responses

  1. I so happy to know you will be back in Michael’s craft store!! The shoe shrine is amazing and I love that they were donated! They will make some feet very happy!

  2. I like seeing all the parts come together…like why your hand was colored from the juicy fabric markers and the large heart pillow! I love that the shoes went to girls for coloring and wearing!

  3. Omgoodness beautiful!!
    I love this because we can all do this! Even if we aren’t awesome crafters or famous authors (u go girl;))this is what we go to craft stores for..INSPIRATION..you are so much!!

    Thank you!
    Bright Blessings

  4. I love your ideas! And the vivacious colors are awesome. I’m really glad to see your line being offered at Michael’s – congratulations!

  5. What a great concept for giving back…I am a new follower and fellow Phoenician..and a crafty chica ….reading the wonderful sessions from Blogher Handmade tonight and came across your blog. Thanks for the great info and inspiration!

    Fancy Frugal Life

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Kathy Cano-Murillo

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Hi, I’m Kathy, The Crafty Chica! My specialty is creative motivation. I’m an artist, author, and speaker and this is where I share my craft tutorials, artwork, articles, books, product lines, and workshops!

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