My Week as a Prudential Ambassador at Hispanicize 2017

This is part of a sponsored collaboration with Prudential and DiMe Media. However, all opinions expressed are my own.

I’m home from a sun-kissed week in Miami! I went as a Prudential ambassador to Hispanicize 2017, so not only was I able to enjoy the conference, but I also went with a strong sense of purpose – to learn all about finances, saving and making money to come back and share with all of you!

This was my fifth year attending Hispanicize. It’s like a SXSW for the Latino market. There are all kinds of brands, influencers, movie makers, musicians and more. During the day there are sessions that range from politics and publishing to music and branding. And everything in between. Before each day starts, there is usually several breakfasts from brands, and by night there are cocktail parties, concerts, even movie premieres. I’m talking 12+ hour days with little to no sleep – but it’s a good thing.

Amidst all of that, I was a Prudential ambassador. I spent a lot of time in their booth, getting to know their team. I left feeling so inspired! If you followed my Twitter account, I shared a lot of finance tips last week, but I’ll share them here too! In fact, I even made a video of my adventures!

Click here if you can’t see it below.

Hispanicize kicked off with a one-day retreat, the Dime Summit. This was geared toward influencers and was all about learning new skills to use in your business. I taught a seminar called “Branded Storytelling” that was about the importance of sharing the truth of how you got where you are. That even involves sharing when you flop, and of course how you redeemed yourself.

Other sessions included photography, live streaming and more. The Dime Summit was held in Miami’s famous Rubell Family Collection Museum.

There were a variety of sponsors including the Philly Tourism Board, Best Western, Jack Daniels – and Prudential! They had a cool display of blue flowers and we were asked to write down on one of the pedals how we would use extra money.

More VACATION travel! Because all of my trips are work-related, not that I mind, but it would be nice just to go on a trip with no reason except to relax and sightsee!

Here are some links I found helpful from the Prudential site:

How to take charge of your finances – like, TODAY! 

Determining if you need a financial advisor.

How to build an emergency fund.

How to juggle your bills – but still find a way to save!

OK, here are my personal tips!

Track your spending for a week. You’d be surprised at where your money goes. Here’s a recent example. A new Starbucks went up right around the corner from my house. I refuse to allow myself to go every day or even every other day for gourmet coffee. But you know what? I signed up for the rewards program, and put $50 on the card, thinking it would last me a couple months – you know because I hardly go there.

WRONG. That thing was used up in less than two weeks. Now I know that I have to REALLY want the coffee or treat because I only allow myself $50 or less a month to splurge.

Make yourself save at least 10% of your income. No negotiating! Go for 20% of everything that comes in, whether it’s a yard sale, your crafts, a bet, a jackpot win, a dollar you find in the street. A little bit will add up quickly. Even if it change you throw in a jar! In the video, Migdalia from Prudential said a good idea is to open a savings account that is not connected to your checking account, so you won’t be tempted to make a transfer.

Liquidate your clutter! Minimizing is a popular trend right now, and it’s a great idea. Package up your unwanted items into groups or sets and sell them on Etsy, eBay, Craig’s List, even Amazon or Facebook. You can even have a #ShopMyCloset sale on Instagram. This is what I’m planning to do very soon!

Collect all your gift cards. Recently I switched wallets and realized I had a lot of gift cards that had a few dollars on each. I used ALL of them to pay my water bill! I just kept using a new online form for each card. In order to do this, when you get a gift card (not assigned to a specific business), it will have a URL on the back to register the card. do that, add in your name and address. Then you can use your leftover amount for something else. Why h ave that extra money just sitting there, use it pay something!

Only buy items you love or need. Nothing in between!

Know what you plan to spend and why. Sure, we’re always about wanting to bring in more income, but if you don’t know how you are going to use it, what good is it? Before you start any money making plan, make a list of where you want that money to go and how much you want to raise. Write it down!

Alright, enough about that, let’s get to the fun stuff.


Squeal! Never in a million years did I think this chunky bod of mine would be brave enough to do that. But I’ve reached a stage in my life where I don’t want to hide behind jeans and tunics anymore. I’ve lost 40 pounds in the past two years. I’ve been a little stuck there, I need to kick start to whittle off another 40, but in the meantime, I’m embracing where I am right now.

I walked for designer Carlos Merrero, here is his page if you want to buy one of these gorgeous scarves!

Carlos Merrero
Hispanicize DiMe Media fashion show- Latina Magazine & Ebby Antigua. Photo by Flávio Iryoda Marrero Collection Scarfs and Tunics.

We were each styled by Latina Magazine fashion editor, Ebby Antigua (she says this season’s must-haves are a white blouse and a classic jeans jacket) and one of the designers. I was assigned to Carlos. We were told to bring white pants and strappy heels – um, both of which are my Kryptonite. So I went in my black Lane Bryant Ponte skirt and sequined Fit Flops. And it worked just fine!

Here’s a pic of me during my seminar, thank you to JazzyJBlog for snapping this picture!

I don’t get excited to meet celebrities, but I do get extra giddy to meet my favorite magazine editors – like Robyn Moreno from Latina Magazine!

And a few pictures from the rest of the week. These barely scratch the surface of all I did!

I hosted “El Perfect Pitch” (like a Shark Tank event) and Lane Bryant sponsored my outfit!


I also loved being at Hispanicize because I was able to spend a week with Maya, even though we both had separate events, so we really only saw each other when we went to bed. This is us when it was time to leave, crying like big babies!

Thank you so much for reading my post, and be sure to follow #Prupárate throughout social media to see all the other influencer’s posts, finance tips and photos from Hispancize!

Thank you so much to Prudential for this opportunity!

Love & light,

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Kathy Cano-Murillo

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Hi, I’m Kathy, The Crafty Chica! My specialty is creative motivation. I’m an artist, author, and speaker and this is where I share my craft tutorials, artwork, articles, books, product lines, and workshops!

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