About Kathy Cano-Murillo, The Crafty Chica
A crafty version of Selena-meets-the Hallmark Channel-with a dash of Oprah optimism = Crafty Chica!
Hi! Kathy here! My goal is to share Latino crafts that promote positivity through creativity. I make a living spreading the gospel of glitter. Literally through CraftyChica.com, & figuratively through my novels, speeches, and classes.
Official “third person” bio about Kathy Cano-Murillo:
Kathy Cano-Murillo, The Crafty Chica, is former syndicated newspaper columnist and now a full-time creativepreneur which has led to multiple product lines, and collabs with national brands.
She has authored several craft books and novels, a book about the life of Frida Kahlo, and her latest – The Crafty Chica Creates.
Also, she has products lines with Makers Movement for HSN, Bisque Imports, Madison Park Greetings, and Riley Blake Fabrics. Featured include Forbes, The New York Times, Buzzfeed+ more.
Kathy launched CraftyChica.com in 2001, a wildly popular Latino crafts web site to inspire women to brighten their lives with clever lifestyle ideas. The site began as an online diary about juggling family, a full-time job as a newspaper reporter and a craft designer by night.
CraftyChica.com has evolved into a well-rounded lifestyle site that is anchored in DIY and crafts, but also embraces books, shopping, fashion, business, movies, food, travel, beauty, tech, family life and more.
Kathy’s life’s mission to inspire others to bring out their inner sparkle – and to see the sparkle in others. She believes in paying it forward and setting a positive example. She uses CraftyChica.com to share all the little and big things that make life sweet!
Here’s how it all came to be, my story:
On our wedding night, my husband and I vowed to live doing what we love, for me that was writing and making art. Within three years, we hand made hundreds of Latino crafts and jewelry items for 300 shops. Becoming a sweatshop wasn’t exactly the dream we had envisioned.
I took a part-time job at The Arizona Republic as a features clerk.
Being an entertainment reporter was another dream I’d had since grade school! I started out as a newsroom clerk. I inputted airfare prices, weather reports, organized movie file folders. One day the Home editor asked me to write a weekly craft column, she knew about my art business because she owned some of my pieces.
At this time, Martha Stewart was EVERYTHING. I almost turned down the offer out of intimidation. But I loved layering on the sparkle and decided to OWN it. I celebrated my DIY techniques in high gloss style.
My column became nationally syndicated by Gannett News Service and a local TV station brought me on for a weekly craft segment. I also covered music & movies for the paper’s entertainment guide. I loved my job!
Something still itched at my spirit.
I knew I was meant for a bigger purpose. I yearned to promote positivity through creativity. Hello, CraftyChica.com! I actually thought of the name while writing a story on deadline for the paper. I quickly registered the URL and launched the site that weekend.
My first book deal came, as well as national press.
In between raising two kids, a full-time job, my art business, web site, and authoring books – I went to night school for my BA! Thank goodness for my husband who supported me in every way!
My national product line debuted in 2008 at Michaels Stores.
It was the FIRST Latina-designed, Latinocentric line in a major craft retail chain! The success grew, and my time thinned. Something had to give, and I left my beloved newspaper gig. Seven craft books, two novels, a Crafty Chica Cruise, later – all of it is going strong!
I’ve learned the key to success is persistence – and embracing social media. I love using everything from Facebook to Snapchat to connect with people.
Evolving. Reinventing. Sharing. GETTING MY LIFE!
Highlights about Kathy Cano-Murillo:
Co-owner of Mucho Mas Art Studio: A beloved Phoenix boutique that offered handmade goods by local Latinx/e artists, as well as workshops and pop-up events. 2017-2021.
Co-founder of We All Grow Storytellers: Mentoring and coaching six Latina storytellers for the closing event of the annual We All Grow Summit. 2016-present.
Co-founder of Phoenix Latino Bloggers: Led a training camp for aspiring influencers and content creators in Phoenix, AZ. 2016-2020.
Co-founder of The Phoenix Craft Rave: A 10-hour craft event showcasing local Phoenix makers. 2010-2013.
Founder of The Phoenix Fridas: A Latina art collective, 2004-2022.
That’s all about Kathy Cano-Murillo – and you can find out more by reading the blog!